By Seb Brantigan aka The Britpreneur
Maybe you’ve been taking on small freelance projects for a while now, and recently, you’ve been able to raise your rates and land more impressive clients. In fact, with a little more effort, you’re pretty sure that your freelance income could excess what you earn at your full-time job.
If you’re ready to go from being a part-time freelancer to running your own small business, you might benefit from business optimisation coaching with Seb Brantigan! In addition, the following tips will guide you through everything from networking with other entrepreneurs to boosting your sales.
Get the Right Equipment
As a freelancer, you might have been totally content with working from coffee shops or typing away at your kitchen table. But when you’re a full-time small business owner, you need a proper home office to work from. As long as you can find a quiet space in your home for a desk, a chair, and some storage containers, you’re good to go.
Once you’ve chosen the perfect furniture, you’re also going to need some new equipment. If you will be hosting video meetings with your clients, filming videos, or speaking at webinars, you may want to purchase a headset. Check out a variety of headsets online to compare prices and get the best deal! In addition, you can invest in a dual monitor set-up so that you can view multiple screens simultaneously — this will allow you to multitask easily. Finally, it doesn’t hurt to purchase a WiFi hotspot for days when you’ll be working on the go. After all, working from a location with a weak Internet connection is beyond frustrating!
Expand Your Marketing Strategy
In order to land enough clients to make a full-time income from your freelance business, you will need to spend more time and effort marketing your services. When it comes to marketing and advertising your business, MindTools recommends crafting your strategy based on the acronym AIDA, which stands for Attention, Interest, Desire, Action. In other words, you need to capture your audience’s attention, gain their interest, make them desire your product, and then prompt them to take action.
What components can contribute to your marketing strategy? You can focus on content marketing, gain followers with social media marketing, and give customers the option to sign up for a newsletter to take advantage of email marketing.
Start Networking
Want to learn from other small business owners? Start networking online and in person! You can attend networking events to make personal connections with local entrepreneurs. In addition, The Alternative Board recommends optimising your presence on platforms like LinkedIn and posting frequently to share business updates with your network.
Offer New Services
Finally, consider how you can package your services to increase your monthly revenue. By bundling your products or services for your customers and giving them an overall discount compared to buying them individually, you can actually boost your total profits. This is one way to build a sustainable business model so that you won’t always be chasing after new clients.
When you began freelancing, you may have viewed your gigs as a side hustle, and you might not have expected that it could ever turn into a business. But many freelancers eventually move from casual contractors to successful business owners. Yes, deciding to go all-in on your business can be a little scary, but you can seek support with a helpful coach. And with these tips, you’ll be ready to take on the challenges of business ownership.
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