By Seb Brantigan aka The Britpreneur
Content marketing could be structured in numerous ways below; where I have listed the top 10 most effective ways to do content marketing.
If you’ve come across this post, you’re probably aware that content marketing can be an uphill climb for business owners to get noticed online. For some it might feel more like running up a mountain in flip flops! Businesses are spending more time & money on content creation than ever before with no signs of slowing down.
Therefore, if you are interested in boosting your brand or services through content, then this complete guide to a content marketing strategy that works is for you. Inside, you will see the most reliable content marketing strategies that are working right now, and will continue to work long term.
Here are some steps that you need to remember while deciding on your content marketing strategy:
Know your audience – Firstly, you have to understand how to attract your audience, your visitors, or followers. You have to create different kinds of content that will attract your audience. Are you going to post videos, images or plain text? Do you need to create something that will interrupt their news feed to catch their attention?
Know When & Where to Post – Secondly, it’s useful to know when your audience is most active. For example, if your Facebook visitors are online from 1 PM to 3 PM, then you should upload your content between that time so they are more likely to see your content.
Quality over Quantity – Your visitor expects content quality but they may also want easy to digest content. It depends on your audience of course, so this is something you will want to experiment all the time to see which gives you the most engagement.
Experiments – What sort of content gives you the most engagement? Plus, some social media platforms have their own built in engagement tracking programs to save you guessing which content gets the most viewings.
Know Your Competitors – Knowing the competitors and the sort of content they use is equally important. You need to distinguish both direct as well as indirect competitors. Companies that are selling the same products like yours are your direct competition, and companies who are not selling the same sort of product but use the same set of keywords are your indirect customers. You just need to create content that exceeds your competitors, and keeping an eye on what they are doing always helps.
Optimize your Content – Optimising the content using Keywords, Meta Descriptions, Images, Videos, and so on. Content, similar to other aspects of internet marketing, grows exponentially over time when it is correctly optimised for search engines. To target your content more effectively, try to optimise for just one or two keywords per piece of content.
Test, Analyse and Improve – Always after sharing the content, you need to improve your content as well as anything you’ve noticed that affects engagement along the way. Content should be as user-friendly and easy to read as possible, so that visitors will spend more time reading it – and want to share with their friends. Despite your best effort not all of your content will get noticed, but be sure to spend time assessing why some content performs better than others.
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